The Audiophiles Clinic
The Audiophile's Clinic is a brand new start-up business run by Petronel Butuc. Keen to get exactly the right image from day one, Petronel approached Ditto to create a brand which would stand out and help him attract clients who share his passion for music.
From providing consultancy services on getting the most from their equipment to setting up a sound room from scratch, his clients will benefit from his experience and drive to always give the best service that he can.
The most compelling aspect of what Petronel does is that he's enabling a luxurious sense of escapism – when clients buy audio equipment with him, what they’re actually buying is an opportunity to completely lose themselves in their music and immerse themselves in quality sound. And that’s a very powerful notion.
There’s a combination of minimal, pared back yet very strong logos with vintage inspired hand lettered logos which provide warmth, approachability and a heritage feel. There’s room for both in this brand – certainly this style will help us to create a brand which feels established and dependable which is so important for a new business. We love the detail in the audio equipment – the recognisable shapes of the knobs, leads and speakers all conjure up a sense of familiarity which makes the feel very welcoming. We love how this brand is quietly confident without being too showy.