Michael Wood came to us to create a brand identity for his new venture. Big Alp is a brand new production company, and represents the next phase of his very busy and successful career as a TV creative. Having worked on some of the most successful TV programmes worldwide, Michael has an exceptionally impressive resume and is known for being creative, unflappable and quite simply at the top of his game.
Big Alp aspires to bring the best stories and strongest characters together for brilliantly entertaining and highly rated viewing. Driven by creativity, curiosity and innovation along with rich storytelling and high end visuals, the shows produced by Big Alp are energetic, fast paced and full of life.
The style of Big Alps brand combines rich, artfully shot imagery with crisp, clear and bold designs. From the expressive hand lettered scripts to the minimal san serif typography, there’s a sense of confidence to this brand – but also an undeniable sense of fun. It’s lively and energetic yet not naïve – the shapes are considered, unfussy and clean.
With brave, bold colours and hugely expressive typography, we had a ball working on this brand. It’s full of life, creatively charged and incredibly confident – just like Mr Wood himself.