New in This Week... a new website for Leaves Inspired

At Ditto, we're very lucky to have some absolutely lovely clients with fascinating businesses. One of the things I love most about our work is that we get to work with such a diverse range of businesses - on our books you'll find insurance brokers, tourist attractions, accountants, tattooists, vets, nurseries and pretty much everyone in between. I'm not too sure how to categorise this next business, because they're impossible to pigeon-hole into any particular title...

Daphne Henning at Leaves Inspired would probably tell you she's a life coach. She's not. She's so, so much more - she describes her work as being similar to that of an interior designer; if you wanted to change your house, you'd bring someone in to talk about how you'd ideally like everything to look, create a mood board, talk about what needs to happen to make your vision a reality, and they'd get to work. Daphne takes the same approach to people's lives and businesses - she works with people who want some kind of change. Perhaps they feel they're capable of more, but don't know where to start. Perhaps they're a business owner who don't know how to inspire their employees with enough passion to grow their business. Whoever they are, Daphne will help coax them out of their comfort zone and provide them with the support and motivation they need to keep moving forwards. Her approach is far from wishy-washy; she bridges the gap between science and magic to teach her clients to change the way they think, discover the power of perspective and achieve the life they want.

Daphne needed a website to share her story with prospective clients, and take the very brave step to raise herself above the parapet! We carefully sourced images to help tell the story of her business, using fresh colours from the spring palette to give the site an inspirational, exciting feel. My personal favourite is the image of the spring lambs - what denotes a fresh start better than lambs, packed full of energy and curiosity for the world around them? The website is purposefully minimal in terms of the information we share as the intention is to give visitors just enough information to tempt them to call, but all of the copywriting has been carefully produced to inspire those who read it, with lots of evocative questions and direct speech. The key thing for Daphne was to find her voice, which is why I've written the copy to incorporate a lot of the things that Daphne herself would say, offering a conversational, relaxed tone to the site. We've finished the design with a gorgeous, subtle wallpaper which really finishes everything off beautifully and gives the site the oomph it needs.I'm really pleased with this site, and clearly Daphne is too - she very kindly popped in with a lovely thank you card and gift! She's recently attended our Social Media Workshop, so keep an eye out for her on Twitter very soon...