Accelerate growth in 2012 with our Branding and Social Media Workshop

Ditto have partnered with Tunbridge Wells PR & social media agency, Zoodikers, to bring their hugely popular branding and social media workshops to Sevenoaks. Following a brilliantly successful start to our workshops in 2011, Zoodikers and Ditto are excited to launch their joint workshops. In our full day course (including plenty of refreshments and a light buffet lunch), we’ll examine the importance of developing a strong brand identity, exploring the ways in which a well thought-out brand can win you business and how you can use social media to support your brand identity. We’ll lead you through the sometimes mystifying world of social media, and explain how it can help you drive sales and add real value to your business.

Date: Wednesday 18th January Time: 10am – 3.00pm Venue: St Julians, Sevenoaks Cost: £199 + VAT (£169 + VAT if booked before 31st December 2011)

Should I attend?

If you want to make 2012 the year that you take a huge step towards a bigger and more profitable future, then yes! Held in small groups in the beautiful surroundings of St Julians, our workshops are practical, informative and packed with insights from experts in their field. You’ll be in the company of like-minded business owners who face the same challenges as you – and share the same passion and determination to propel their business towards greater success. We can guarantee an inspirational day full of eureka moments! If that isn't enough to tempt you, we'll also be giving all our guests a £50 gift voucher to use with either Ditto or Zoodikers.

What will I learn?

For most businesses, competing in an ever-crowded marketplace is tough. We’ll help you pinpoint your niche in the market – that sweet spot which matters to your customers - and how to package that up into an engaging and compelling identity. This isn’t about creating a pretty logo (although we’ll touch on the fundamentals of your visual identity), it’s about understanding what you want to be known for, what your core values are and where you want your business to be in 5 years’ time – and being given the tools and confidence to make your vision a reality. We’ll examine the importance of brand equity and how you can educate your clients about the value of your brand and why it’s worth paying for. Working through a hands-on workbook, you’ll be encouraged to think big about the future of your brand, and put pen to paper by committing to the values you want to be known for.

We’ll then move on to de-bunking the social media revolution, and give you the tools you need to exploit social media to actually generate sales. We’ll discuss the importance of aligning social media with your wider marketing strategy, and explore the ways you can create compelling content to help you engage and interact with your target audiences. We’ll also equip you with the social media monitoring and listening tools that are available to measure the impact of your activity. You’ll leave with a clear understanding of how to exploit Twitter, LinkedIn, Facebook, YouTube and blogging for business, armed with plenty of advice on how to win fans and followers.

About the speakers

Hannah Griffin, Ditto

Hannah is absolutely dedicated to getting under the skin of her clients to understand what makes their businesses tick, transforming the vaguest of ideas into stunning visual identities. Aside from her active blog, Hannah writes a regular marketing column for local press, and is proud to have reached the finals in the 2011 West Kent Business Excellence Awards.

Katie King, Zoodikers

Katie is a recognised expert in the PR and social media arena. With a career spanning 22 years, she's advised some of the world's leading brands. Katie was a director at leading tech agency, Text 100 Ltd, and co-founded her own PR agency in 2002. Katie is an enthusiastic and passionate trainer, and regularly speaks at regional events and seminars. She is also a trainer at The Social Media Academy, where she has trained journalists and other agencies as well as SMEs and corporates.

I'm sold! How do I book?

To make sure you get the very best from the workshop, we're keeping our courses limited to small groups - so they will fill up fast! To reserve your place, please email hannah@ditto.uk.com or call 01732 456944

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