New in This Week... a brand identity and new stationery for Chris Saunders

About Chris Saunders

Chris runs an Architectural consultancy from his farm offices in Kent. Established for well over 20 years, Chris is well known in the Sevenoaks area and is fortunate enough to win the majority of his work through recommendation. When work comes so easily, it's hardly a surprise that his branding hasn't been shown any love for quite some time - in fact, it was pretty much non-existent. Chris works with a variety of different clients, from schools to homeowners, so his target market is quite large. The brief was clear - to create a clean, slick and modern logo and carry that through to a powerful brand identity. We worked through a number of concepts to start with and, as is often the case, the first round of concepts provoked debate over what the branding really needed to feel like. Round two of the concepts produced some really exciting designs and hey presto - we had our winner. We've coupled a bold, authoritative font with a minimalistic skyline which gives away just enough of a hint as to what the business does. This has worked beautifully on the stationery, which is currently being printed. Chris has sent me a lovely email to thank all of the Ditto team for our work; it's always a pleasure to know that a client has really enjoyed working with us.