Dove's Valentine Twitter Campaign: Connecting via Social Media

Iconic beauty company Dove have stepped up their Real Beauty campaign with an interactive twitter feed encouraging men to tweet about the beautiful women in their life. If you're anywhere near London's Victoria train station over the next few days (I believe this is going until 19th February), check out the huge screen which is displaying a constant stream of Valentines inspired tweets. A bit cheesy? Perhaps. But what a fantastic example of how you can use social media to engage on an emotional level with your customers. Image credit: Campaignlive.co.uk