Inspired by: Emerald Green, Pantone's Colour of the Year
Pantone have announced their colour for 2013 as Emerald green. Emerald is a an inspiring colour often associated with the precious gemstone, and symbolises sophistication and luxury. It's also the colour of growth, renewal and regeneration. Says Leatrice Eiseman of the Pantone Color Institute, 'green is the most abundant hue in nature - the human eye sees more green than any other colour in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is important in today's complex world'.
About Pantone's Colour of The Year
Every year, the Pantone Institute comb the world to look for colour influences, covering travel, art, fashion, the entertainment industry and the socio-economic climate. Pantone's chosen Colour of The Year will heavily influence fashion, interiors and marketing and other trends throughout the year, so expect to be seeing lots of Emerald in 2013!
What it means for you
Colours have a big psychological impact on us, and influence the way we think, feel and act towards a given brand (think of the danger connotations of red and the playful connotations of yellow). Colours should always, always be carefully chosen to have maximum impact, so if you want to portray prosperity, luxury and growth, Emerald is the colour for you.
Credit note: while we put together these boards ourselves, we can't take credit for the images. These were all sourced via Pinterest and can be found on my Emerald Green board