The Power of Colour in Design: Orange

using design in colour - orangeDescribed by Frank Sinatra as 'the happiest colour', orange is energetic and warm. Considered by some to lack in seriousness, deep tones of rust can lend gravity and depth to a brand. Orange is a creative tone; it's fun, approachable and sociable. Being an autumnal colour, orange can be calming and reassuring. Use orange to add a cheeky, playful twist to your brand. All images from my Orange Pinterest board