New in This Week: A beautiful logo design for History Magpie

History Magpie, logo design, sevenoaksIntroducing the History Magpie

History Magpie is the creation of Rachael Hale, a freelance writer who has a keen specialty in history. Rachael asked us to create a logo for her new project , and following our first meeting it was clear that we needed a design which was gentle, timeless and slightly quirky. After playing with several typography-based designs, we felt that the design needed something extra - the fonts alone weren't enough to give the design the character it deserved.

Rachael mentioned that her husband knew an illustrator who also lived in their village, and I was delighted to learn that it was Rebecca Day of The Toadhall Company (remember I blogged about her a while ago?). Rachael commissioned Rebecca to craft an illustration of a magpie holding a key in its beak, and the results are just gorgeous. The magpie slotted into our design beautifully, and really enhanced it to create something very special. We rolled the design out to a range of stationery for Rachael, and it's worked so well. The beautiful soft greys of the magpie sit neatly with a nostalgic pattern on the reverse of the business cards, and the illustration nestles among the text perfectly. I love the character and individuality added by this bespoke illustration, don't you?

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