Paris Brown and the importance of responsible tweeting

I should imagine you've heard by now - the UK's first youth commissioner, Paris Brown, has resigned from her role due to racist, violent and generally inappropriate tweets. While I don't wish to comment from a political perspective on the ins and outs of this incident, nor the validity of her role, I think it's a fascinating case study of the importance of being responsible when taking to twitter. It's imperative to think about your brand personality when tweeting, too: if you're an investment consultant, your audience will expect a certain tone of voice, so tweeting about your crazy weekend bender in Amsterdam may not fill your clients with confidence.

Many of our clients use twitter both for personal and business purposes - I know I do. And most of the time, that's not a problem. But my goodness, it's so important to bear in mind that when you have a combined twitter account, you're an ambassador for your business At All Times. Whether you're tweeting links to your latest blog post, tweeting insider tips or tweeting about your weekend antics, you are the voice for your business. Never, ever, ever type anything online that you wouldn't be happy with your best client reading. Just ask Paris...