How to defend against the competition: Find your own story

work out how you are least like the competition and tell that story I love this print: 'Work out how you are least like the competition and tell that story'. It's no good bobbing along in the same marketplace, with the same sort of style and approach as your competitor. Find your own voice, tell your own story and be proud to be totally unique. What a refreshing thought.

Image from strikingtruths.com