The new Marmite TV ad - do you love it or hate it?

Marmite's latest TV advert has been the cause of quite some controversy. Running with the theme of 'ending Marmite neglect', the Advertising Standards Agency have received a barrage of complaints from viewers who feel that the advert trivialises animal cruelty, and should be banned. Today, Marmite have reacted by making a donation to the RSPCA. I'd love to know what you think - have they gone too far, or is it a great advert? [youtube=http://www.youtube.com/watch?v=mHjssdNNzP0&w=560&h=315]