Pantone's colour of the year: Radiant Orchid
Each year, colour authority Pantone names their colour of the year. Their chosen shade always has influences on fashion, design and interiors - so it's a big deal! This year's selection, Radiant Orchid, is a 'captivating, magical, enigmatic purple'. 'While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,' said Leatrice Eiseman, executive director of the Pantone Color Institute. 'An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.' (Pantone press release)
Purple shades are known to communicate quality, vision and purpose. Add purple to lend decadence and luxury to your brand – perfect if you sell a premium product.