Logo Design vs Brand Styling - what's the difference?
Logo Design vs Brand Styling
If you're in the market for a new business identity, it can be somewhat perplexing when different agencies promise different things. Are you after logo design, or brand design - or something different altogether?
What is brand styling?
Brand Styling takes a much more considered approach to the branding process. Yes, you'll get a beautifully distinctive, hand crafted logo which reflects your business values. But being given a solitary logo doesn't really take you too far with your brand identity, does it? A great logo design will certainly help you to improve your image, but if you want an identity that really oozes personality and pulls in your dream clients - you need brand styling.
A professional logo design is great, but it's only half the story
A powerful brand identity includes a carefully selected colour palette (we use a process called colour psychology as a basis for selecting the perfect colours for each client - more on that later), a cluster of distinctive and on-brand typography, secondary logo elements, icons and the consideration of pattern and texture. Did you see my post introducing our brand styling project for Illuminate Skin Clinics? Take a look here - the full brand board is gorgeous!
Brand styling is perfect if you're serious about creating an impact
Clients who come to us for brand styling are ready to step things up a gear in their business. They're either ambitious start-up businesses, or established businesses who want to change the way their business is perceived.
If you're ready to get serious about your brand identity, I'd love to hear from you. We're currently offering portfolio-building rates for a short time only - so you could benefit from a beautiful new brand identity for less than the usual cost.
Interested? Call 01732 456944 or email firstname.lastname@example.org