Communicate with flair: A fabulous real-life example from Anthropologie

Did you catch my recent post about communicating with flair? I have a fabulous real life example of a brand that consistently get their communications bang on: Anthropologie. This beautiful email just landed in my inbox and I wanted to share it with you. Anthropologie-e-shot

Those images! That gorgeous script font! The clever calls to action! Anthropologie do a truly spectacular job at making their brand look irresistible. They might have a bigger marketing budget than many of us, but their flawless presentation is owed mainly to following a carefully considered brand style - the image styles, fonts and colours are spot on every time. With some care and attention (and perhaps a smidge of know-how using an email service such as Mailchimp), you can easily transform your next email campaign into something which draws your readers in. Hope it's inspired you to get creative!