Behind the scenes: Styling a brand identity

When clients visit the studio, they see the work table scattered with pantone chips, the bright visuals on the walls, vision boards and sketched ideas, they often comment on how fun it must be to work here. And you know what? It is fun. I thought you might like a behind the scenes peek at how we do things, Ditto-style... Step one: The vision board & sketches

After a solid hour of discussion, questioning and challenging our unsuspecting clients, we've got a brief to answer. The next step is to decide upon their season personality, and discuss and debate the creative direction as a team. These sessions are so much fun! It's a chance to explore our ideas, create a colour palette and think about how the clients' business personality will best be communicated through design.

Sarah Gillmore sketches

Step two: presenting our creative direction

This is the first peek the client gets at their new identity. It's a chance for us to sense-check the creative direction with them, and discuss our ideas. We'll explain the colour psychology behind our choices, and talk about how this will influence the brand as we move to the development stage.

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Step three: creative development

The part where our designs really come to life. I love seeing how the designers build a brand board - the way the typography is selected, development of icons and secondary logos, and the patterns which help add a special dimension to a brand. But the really exciting part is the visualisation stage, where we road test our designs and show off how they'll work in real life.

Zed Music Cafe Sketches

Step four: presentation & sign off

The lovely thing about getting our clients in to discuss the creative direction is that they know the route our ideas are taking... and by the presentation meeting they're totally excited and very ready to see what we've created!

Gift wrapped brand identity

From the sketching process, to the brainstorming and weekly creative meeting, we have a lot of fun on our branding projects. And our clients have fun too: they embrace the creativity and always seem to enjoy the process.

Aside from the fun though, clients always find a huge amount of clarity when we style their brand. We challenge them to think beyond what they're doing right now, and get them to really focus on what they want to communicate. Yes, they sometimes grumble about being asked difficult questions (although I'm certain they forgive us eventually ;-) ), but digging beneath the surface and finding out what a brand is really all about is paramount in delivering a powerful brand identity.

I hope you've enjoyed a little peek into how we do things! If you'd like to be emailed a brochure about our process and how we work, please drop us a line: studio@ditto.uk.com