Proud to Present: Brand styling for Serenity Therapies
Serenity Therapies is a beauty salon in the heart of Tunbridge Wells, residing in a Georgian building on Tunbridge Wells High Street. As well as offering many of the usual treatments you'd expect from a beauty salon, they excel in massage and are gaining a strong reputation for inch loss and hair removal. With big plans for the future, which will involve taking the brand up a gear big time, the brand identity was really letting the side down. Customers regularly commented that they were surprised by their experience at Serenity as they felt the brand didn't look particularly good - which is a huge sign that things needed to change!
The season personality
We identified Serenity as an Autumn personality, with Summer subordinates. Autumn businesses are passionate, ambitious and authentic. They're approachable, welcoming and love to make people feel at home. They don't get particularly excited by glitz and galmour, but love to do things properly and always to the best of their abilities. On the Sumer side, there's a sense of quality, luxury and elegance to the business that's very attractive to clients looking for a well-earned treat.
The colour palette
The colour palette balances Autumn and Summer perfectly. Inspired by Georgian interiors, we've selected a deep, inky blue, soft rose, mink, berry and sage green, set off against a metallic copper that adds depth and dimension. This colour palette is so sumptuous - it feels traditional, but with a modern twist.
The brand board
I absolutely love this brand board. The logo is beautiful: strong and clean yet also romantic and grounded. The colour palette sits together perfectly, and the fonts are a beautiful combination of traditional and modern (I love the little quirks of the second brand font, Raleway). One of my favourite elements of the brand board is the beautiful S in the seal. The shape is so simple yet intricate, and it works so well in the visualisations. It's so versatile!
I can't wait to see how this brand rolls out in real life. We're already talking about producing printed tissue paper for wrapping products, sealed with the Serenity 'stamp' - it'll look beautiful.