Proud to Present: Brand Styling for Guy Barnes
Guy Barnes is a Tunbridge Wells based painter and decorator, working with both domestic and commercial customers. While the core of his services centres around painting, decorating and plastering, he take pride in being able to provide a more complete service – working alongside sub contractors, he's able to provide clients with much more value. Guy Barnes is known for being reliable, punctual, thorough and working to a high standard, and came to Ditto for a brand identity which tells the world that you are strong, established and high quality.
Before we got started, Guy made the big decision to change the name of his business from 'GB Decorating' to 'Guy Barnes', which reflects a real shift in the way he wants the business to be perceived moving forwards. We spoke at some length about the pros and cons of this, but I really feel he made the right choice - using his full name sounds so much more confident, don't you think?
The season personality
Guy Barnes is an Autumn personality, with Winter subordinates. Autumn businesses are authentic, genuine and grounded. They’re personalities of substance; they’re grounded and have a strong moral compass. They’re hard workers and care very deeply about getting the job done properly. On the Winter side, there’s a strength and no-nonsense approach that's really important to the new identity. Efficiency, quality and trust are very important to Winter personalities – they’re grounded, focussed and get the job done with minimal fuss.
The colour palette
The colour palette for Guy Barnes is confident and traditional, with a modern twist. The soft shades of pigeon and putty are given gravitas by the reassuring shades of blue, which provide an established, almost heritage feel. The blues communicate a strength, trust and capability which is perfect for the new brand direction.
The brand board
The primary logo for Guy Barnes is strong, confident and feels very established. I really love the secondary logo elements - absolutely perfect for social media, favicons and any situation where the whole logo would be a bit too much. The illustrations provide exactly the hand-rendered look that we wanted, which fits in with the Autumnal side of the brand personality perfectly. They really convey the care and attention that Guy and his team provide to their clients, and these beautiful illustrations will work beautifully as website icons.
We always consider the practicalities when we design a logo and style a brand - it's all well and good to produce a design that looks stunning on screen, but it's useless if it isn't practical. With this in mind, we road-test our designs by putting together a range of visualisations - great for us, and really exciting for our clients. Don't these look great?!