Proud to Present: A cute and playful brand for The Stay & Play Cafe

The Stay and Play Cafe, Sevenoaks soft play centre, logo design and branding by Ditto creative, boutique branding agency in Kent

The Stay and Play Café is a fun and friendly and pop-up soft play café for children aged four and under, along with their grown ups. With a focus on providing a more gentle and refined alternative to the big play warehouses, The Stay and Play Café runs from lovely, smart accessible locations around Sevenoaks and the surrounding areas. They provide a safe, clean play area for the little ones, along with a much-needed space for the grown ups to socialise and relax in whilst they watch their children play, explore and have fun. The Stay and Play Café was launched to serve the need of local families, providing a brilliant (and so much more dignified!) alternative to the warehouse-style soft play centres that parents have come to dread.

The Stay and Play Cafe, Sevenoaks soft play centre, logo design and branding by Ditto creative, boutique branding agency in Kent
The Stay and Play Cafe, Sevenoaks soft play centre, logo design and branding by Ditto creative, boutique branding agency in Kent
The Stay and Play Cafe, Sevenoaks soft play centre, logo design and branding by Ditto creative, boutique branding agency in Kent

The season personality

The seasons which best represent the Stay & Play Café are Autumn and Spring. Autumn is a wholesome, energetic and passionate season. Grounded and hard working, Autumn personalities are fun and sociable and love to learn. Honesty and authenticity rate highly to the Autumn personality – they love anything with substance and meaning. They’re hugely driven by a sense of community and are incredibly friendly.

Spring personalities meanwhile are bright, bubbly and full of life. They’re playful, youthful and personable with an optimistic view on life and an infectious enthusiasm that inspires those around them. Spring personalities are communicative, forward thinking and personable. This energy and expressiveness is absolutely perfect for a business rooted in children and play!

The Stay and Play Cafe, Sevenoaks soft play centre, logo design and branding by Ditto creative, boutique branding agency in Kent

The brand

I absolutely love this brand! It’s fresh, fun and young – full of bright colours, playful designs and bundles of energy.

I LOVED the idea of taking inspiration from Bertie the French bulldog, Denise's fur legged companion. And although we decided against naming the business after him, he could still be such a cool brand ambassador! We’ve added a cute cartoon Frenchie which has inspired the primary logo. We love the rounded, slightly cartoon style of his shape which fits the brand season personality perfectly.

The colour palette is a gorgeous range of fresh, bright colours. A dignified, soft pebble grey provides a brilliant, practical base colour. A misty grey-blue is balanced, calming and soothing. Bright blossom pink is nurturing and energising; primrose yellow is happy, optimistic and sociable. A beautiful pistachio green is invigorating, abundant and lively. A gorgeous splash turquoise is creative, inspirational and provides clarity.

This brand should be hitting the streets very, very soon and I can't wait to see it in action.