Proud to Present: an elegant brand identity for Natasha Spencer Weddings & Events
The oh so wonderful Natasha is one of those people who sweeps in with bundles of energy and a confidence that means you know stuff will just get done. She's completely obsessed with weddings and spreadsheets, and has an innate bossiness which makes her the perfect person to be in charge of planning a wedding or party! You just know that a Natasha Spencer event will be stylish, flawless and go off without a hitch. Natasha approached Ditto to create a brand identity that'd set the expectation for high standards and impeccable service; it's been an absolute joy to work with her. Here's her story.
Having fallen in love with the thrill of creating truly unique events whilst planning her own wedding, Natasha discovered a natural knack for event planning and has made her services available to those who are overwhelmed at the prospect of planning their big day. Armed with a carefully curated black book of best-in-class suppliers, she’ll swoop in with her magic wand, clipboard and unflappable nature to take all of the pain of wedding planning away.
Natasha Spencer offers a full planning and partial planning service, specialising in marquee weddings where you can transform a blank canvas into a stunning venue with plenty of original details. Your signature style is sophisticated and elegant, with a meticulous eye for detail. Natasha was clear about the sort of client she wants to work with; to achieve the sorts of magazine-worthy events that are packed with style, sophistication and thoughtful details that she wants to become known for, her clients need to have a respectable budget. Immediately, this means that her brand needs to create a perception of quality and style to attract the cliets who'll be the best fit for her business.
The season personality
The season which best represents Natasha Spencer is, without a doubt, Summer – a stylish, beautiful and timelessly classic season which is romantic, beautiful and elegant.
Summer personalities are reserved, thoughtful and graceful. They are caring, intuitive and elegant with a strong sense of style. Quality is high on the agenda for Summer personalities; they are structured and measured in their approach and won’t accept anything less than the very best that they can do. Summer personalities love simplicity, balance and understated sophistication. The influence of the Summer personality instils a sense of unassuming confidence that doesn’t need to be articulated to be felt.
The Natasha Spencer brand is elegant, simple and gorgeous. Inspired by classic botanical shapes and sophisticated neutrals, foliage has played a big part in guiding the direction of the brand style.
Everything on the brand board is structured and intentional yet softened with textured and organic shapes. High contrast, timeless serifs are contrasted with hand rendered scripts for approachability, flowing calligraphy is given strength by clean and minimal san serifs elsewhere on the board. Shapes are unfussy and understated for an elegant and luxe feel, and are set against a pure white backdrop for a simple and beautiful finish.
The colour palette is a Summer inspired palate of rich heritage shades and muted, vintage neutrals. A charcoal grey provides a sophisticated base colour (a gentle and chic alternative to black), inky navy blue is timeless, strong and trustworthy. Eucalyptus green is balanced, lush and restorative and a soft mist is reflective, soothing and dignified.
Natasha planned several styled shoots to create content for her new website, and I'm so glad that she did. The stunning photos by Sammie Lee Photography taken at the beautiful Mount Ephraim Gardens set the tone for the brand, and really add a depth to the visual identity which elevates it to another level.
Next up: translating all of this brand lovlieness to a new website!