The (unofficial) launch of Dandylion Teas with Mat Riley at the Old Tonbridge Fire Station
A great many of you are probably already aquainted with my client and friend, Francesca Booth of Dandylion. Having met Francesca earlier this year when she approached us to brand her start up business, it's been a pleasure to see the brand grow and amass an army of followers eager to see her launch her business.
Dandylion has been an excellent example of a brand promoted well through strong branding and an excellent social media strategy. Before even selling her first carton of tea, Francesca has been inundated with invitations to be featured in Tatler and GQ Magazine, as well as being approached for various collaborations. And I'm sooooo pleased she decided to go ahead with a genius collaboration with Matt Riley from Great British Bake Off, hosted at the Old Tonbridge Fire Station. It couldn't have been a better match - between Francesca and Matt they devised a 6 course taster menu with Matt's bakes being thoughtfully paired with one of Francesca's speciality tea blends.
The Fire Station was a perfect venue for the Dandylion brand; packed with original details and rustic charm it oozes character and provides a really homely feel. On Tuesday night I dashed over there from the studio to help set up and support Francesca on her first outing with her brand.
I'm delighted to say that everyone loved the tea and the atmosphere was brilliant. Big thanks to Hannah at Alma Photography for her kind permission to use these photographs from the night.