The irrepressable Francesca Booth contacted Ditto when her business was in the very early stages, and was in need of a knock-out brand identity to help her launch with a bang. With a background as a patisserie chef, Francesca has harnessed her infectious passion for quality food and drink and has developed an incredible range of delicious teas, designed to pair with desserts and cheese. Her range includes some really off the wall and one-of-a-kind blends, the likes of which are simply not available anywhere else. Amazingly, her blends can be enjoyed hot, cold or in cocktails - how cool is that?!
Dandylion was already courting some high end names when we first spoke to Francesca, which was a sign of things to come and demonstrated that the brand needed to be aiming at a discerning market. Food and drink producers face somewhat of a challenge with branding: often their product is incredible, but it’s the branding and packaging that compels someone to try the product in the first place.
With this in mind, the branding for Dandylion needs to be every bit as good as the product itself. Dandylion needed to embody the message that she stands for: Wanting people to have an honest, decadent cup of tea that’s worth parting with their hard earned cash for.
Warm, welcoming colours, beautifully nostalgic typography and hand illustrations make this look. Every element has been considered, down to the way that the colour palette would help to colour code the range and the beautiful numbers used on the packaging.
Since launch, Francesca has run pop up events with Great British Bake Off star Matt Riley at the Old Tonbridge Fire Station and has made friends in high places with some very exciting conversations brewing. See what we did there?