down to earth
Down to Earth is a Kent-based team of totally awesome and highly expert arborists, well known for delivering the gold standard of tree care. One of the longest established companies of their kind in the area, they came to Ditto with a rich heritage, loyal customer base and undeniable strength. The founding management had recently passed the baton to a new team, and it was time to re-brand Down to Earth, giving them a brand identity which was respectful of the companies heritage and traditions whilst reflecting the energy and ambition which would be driving the business forwards.
Having worked with the new management team under their previous company, it was a pleasure to be invited back to help them reposition and rebrand Down to Earth. This project was all about marrying tradition with a modern vision, and we couldn't wait to get stuck in...
Down to Earth is a spirited brand which celebrates heritage. The team are warm and friendly but also respectful, and are completely passionate about providing a knock-out service to their customer. They are fiercely proud of their work and want to create a brand which customers aspire to associate with. The Down to Earth brand is both exclusive and obtainable, traditional yet current, enthusiastic yet refined.
Inspired by nature, there's something comfortable, familiar and trusted about the new Down to Earth brand, yet it needed waking up with a zing of new energy. We responded by creating a brand that feels serious, strong and established with a modern edge that brings the brand up to date.