When we got the call to ask, were we interested in rebranding a wine retailer in Devon? And could we perhaps go and stay for the weekend - you know, just to get a real feel for things? Well my friends, it was a race to see who could get down there first...
Jaded Palates is an independent wine merchants based in Chagford, Devon. Having launched their first shop in the summer of 2016, the team are preparing to open their second high street shop very soon in the bustling foodie town of Ashburton.
More than just a wine merchants, Jaded Palates aim to shift the way people think about wine. Fuelled by founder Ian’s lifelong fascination with wine and his unique experience and qualifications in winemaking, we want to bring wine to life by telling the stories behind each bottle.
Of course, everything they sell tastes incredible, too (I can vouch for that - all in the name of research). With their down-to-earth, friendly approach, Jaded Palates help customers to discover the wines they most enjoy and encourage them to explore new wines through a blend of conversation and thoughtful tasting notes available in their shops and online.
The new Jaded Palates brand is warm, earthy and welcoming. Knowing how they prioritise producers who favour traditional methods over heavy, machinery-led methods of farming their land, we wanted to create something rustic with a slightly nostalgic twist. The typography is packed with personality – from the hand lettered scripts to slightly broken slab san serifs and quirky serifs – it all feels gorgeously characterful.