marianne chua

Marianne Chua is all kinds of cool. An insanely talented wedding photographer, Marianne's distinctive style is jam packed with life, energy and truly raw, as-it-happens emotion. There's no soft lighting, romantic poses or formal shots on her watch; Marianne is all about the authentic, with a rebellious spirit, gritty style and knack of capturing spontaneous moments in the most artfully framed and composed way imaginable. The weddings she shoots look literally the most fun parties EVER.

Marianne hired Ditto as her initial branding was feeling outdated and at odds with the quality of her work. She wanted a brand with more polish and flair, staying true to her laid back personality whilst feeling trendy, serious and credible.

Marianne's clients tend to be planning alternative wedding that celebrates individuality; rather than a marquee wedding with vintage bunting and pastel colours, their weddings are crazy-cool affairs which focus on throwing an awesome party with a sense of fun and adventure. They love Marianne for her devil-may-care approach and the fun, full-of-life style of her photography. We needed to create a brand identity that's brilliantly bonkers while representing Marianne's talents in a way that'll attract more bookings from her dream clients.

When we started work on Marianne's brand, we repeated the mantra ‘anti-wedding photographer, anti-wedding photographer, anti-wedding photographer’ – just to be extra certain that no florals, scripts or calligraphy styles would accidentally creep their way in. And we certainly managed it! The brand is an unexpected style for a wedding photographer, which is exactly right for Marianne.

Geometry, symmetry and structured shapes feature heavily within the brand, which reflects Marianne's eye for composition and the way in which her images appear spontaneous but have been very thoughtfully captured. We wanted to include an illustrative style within her brand, but not in the traditional sense – and oh my, did we do just that.

You’ve heard of a unicorn… but what about a llamacorn? We love the completely bonkers idea of a llamacorn (seriously, google it), and the fact that it represents the absolute opposite of a pink and fluffy unicorn. The lllamacorn is represented in a series of geometric shapes to create a totally unique and shape that appeals to the structured characteristics Marianne's brand personality. We've developed this idea to include a T-rex, Loch Ness Monster, Lobster and Sharktopus. Because... why not?

 

 
 
 
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
When I was looking for a branding agency to do my rebrand it was really important to me that I found someone who was able to take a lot of intiative, understand me and come up with something original. From the start I felt super confident in Ditto - I knew that they were on the same page as me and I felt they were equally excited and motivated to give me their all! They were also always on the ball with communication and I had all my questions answered with amazing timeliness!

I was kind of freaked out how accurately they got what my business was about and they were brilliant at listening to my requests and being agreeable to my occasional indecisiveness! They made the rebrand process a real pleasure and I’m happily using them for all my future design work. I’d definitely recommend them to anyone out there looking for a fab team to boost their business.
— Marianne Chua
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent
Marianne Chua alternative wedding photographer, logo design, brand identity and brand styling by Ditto Creative, branding agency Kent