Rachel Movitz is an in-demand wedding photographer based in Oxford. With a rich and extensive background in documentary photography, she's built a busy and successful career in photographing weddings. Rachel is really well known for photographing weddings in Oxford, but as an avid adventurer she dreams of photographing more destination weddings in gorgeous, far-flung locations. She approached Ditto for a fresh new look that'd reposition her within the market and set her on a fresh new path!
Rachel takes gorgeous, authentic photographs of unique and unusual weddings. Her relaxed, easy going nature and unobtrusive documentary style makes her a pleasure to have around, and makes for an entirely chilled out experience. Rebelling against the formalities of traditional weddings, her couples are planning offbeat weddings – perhaps outdoors on a secluded beach or leafy treehouse, perhaps in a cool urban location or in some exotic, far flung location. The experience of working with her goes beyond what one might expect of a ‘normal’ wedding photographer; in hiring you, her clients gain a storyteller, a travel companion and seasoned adventurer to capture the spirit of their wedding.
To reposition the Rachel Movitz brand, we needed to create a new identity that celebrates Rachel's strengths, that plays to her unique approach and authentically reflects her distinctive creative style. We needed a brand packed with spirit and curiosity; one which possesses plenty of warmth and character yet feels uplifting and has a sense of artisanal luxury. It needed to be robust and bohemian; beautiful and offbeat.
The style is artfully undone and intentionally rustic. It’s stylishly undone, aspirational, warm and curious.
Inspired by Rachel's time in India, we wanted to bring an ethnic influence to the brand to celebrate travel and adventure. The overall mood of the brand is earthy and warm yet also polished. Shapes are balanced, elegant and proportional. Graceful hand lettering is beautiful and feminine but also approachable, lending personality and energy to the overall feel. The ethnic influence hasn’t been lost; we love the stunning mandalas that were created by hand by Dan which have formed the most beautiful pattern.