the baby sleep shop
There is nothing more inspirational than a busy working mama. When Jenni Shipp approached us to create the brand identity for her new business, she was not only looking after two smalls but had a full time job AND was planning to launch her brand new business. Puts the rest of us to shame, really...
The Baby Sleep Shop is a start-up business, and soon to be the go-to online boutique for trendy, high quality baby sleepwear, ideal for new parents and those who want to give a thoughtful, practical gift to a friend or relative who has a new baby.
The Baby Sleep Shop stocks design-led brands which aren’t available elsewhere, serving the growing number of parents who want to use sleeping bags for their baby and are searching for high quality, unique designs.
The designs they sell are colourful, trendy, highly desirable and hand-picked by the style conscious mummy founder of the company.
Cute and whimsical, there’s a blend of character, colour and style in this brand. And it all works together beautifully, even down to the typographic styles. Elegant serifs communicate trust and quality, rounded san serifs feel young and baby-appropriate whilst hand lettered scripts bring a sense of individuality, warmth and approachability.