The Peacock Rooms
Sarah Rumsey approached Ditto to create her branding before her business had a home or a name! We hit it off immediately and it was just a matter of time until we could kick things off together.
The Peacock Rooms is a luxury destination hair and beauty salon in our home town of Sevenoaks, and will be closely aligned with premium beauty brand, Aveda. The ethos of The Peacock Rooms is all about being refined, aspirational and luxury whilst maintaining the warmth and eco-friendly values which sets the salon apart from everyone else.
Sarah is no stranger to the beauty industry as she's worked as a highly regarded makeup artist for years (she comes highly recommended by Vogue), and is drawing upon all of this excellent experience to provide incredible quality hair, beauty and makeup for women and men. The mission at The Peacock Rooms is to deliver an exceptional experience which is kind to the environment, and has a distinctive yet boho vibe.
We decided on the name The Peacock Rooms which we absolutely love. We all got shivers when we landed on that name - there's so much scope to play with it and it completely sums up what she stands for. We’ve developed this idea into The Peacock for men, The Peahen for ladies and The White Peacock for bridal packages. Beautiful, no?
Brand identities like this are so our jam - Dan's strong and distinctive typography style meets Derek's thoughtful hand illustrations to beautiful effect, creating a completely custom brand identity which will set The Peacock Rooms off to the great start that the business deserves. A mere seven weeks after opening, Sarah was operating a waiting list for her salon – isn’t that incredible?!