New in this week... a folder for Heritage
Heritage Bespoke Kitchens approached us to come up with a more professional way to present quotes and proposals to their customers. Given the nature of their work, their average customer spend has several zeros in it, so it's only polite to give customers a beautifully designed folder (which doubles up as a portfolio of some of their best work) to take away. This folder gives the customer the impression of a company who take image and presentation very seriously - all important factors when you're designing kitchens! Darren at Heritage had invested in professional photography which was a huge bonus as it really shows off their work to its' best. We picked out some of our favourite photographs which showed off various elements of their work - close-ups on the joinery, gorgeous work tops and different styles of kitchen design encompassing some of their more traditional and also contemporary designs. We also wrote them some sales-driven copy for the inside of the folder to compel the customer to choose Heritage. This was written specifically for potential customers in mind, listing all of the benefits of choosing Heritage to design their kitchen (remember, it's benefits rather than features which your customers care about!). We've appealed to the aspirational nature of customers who will be prepared to spend on having a completely custom - built kitchen, explaining how the kitchen will enhance their lifestyle. This folder is so simple in design, but is incredibly effective - the impact of handing out a heavy, silky A4 folder is big on a potential client. If presenting your business is the difference in winning new customers or losing them to a competitor, it's a no-brainer really! Here's the finished folder in all its printed glory.