New in this week... a logo for The Childrens Workshop
I was really excited about the opportunity to work with the team of parents who run The Childrens Workshop in Sevenoaks. They approached Ditto to have a chat about revamping their logo and putting together some leaflets, posters and adverts for them to advertise the workshop - right up our street! Having evaluated their current logo, the team were keen to retain part of the logo - an illustration of three childrens' faces. It's a really cute image and conjours up a lovely, wholesome, hand-made feel - the challenge was to whip it in to shape to form something which looked a bit more grown up and credible while maintaining the fun, playful feel of the workshop. Have a look at what the logo looked like before we got started:
The good points: hand-crafted illustration which adds personality, and the colour which makes it lovely and vibrant. The not-so-good points: the font and colours used in the text. It's a bit...well... blah. It doesn't bring anything to the table and quite simply needs updating! We always love the opportunity to exploit typography when we're looking at a clients' branding, so we got to work scrutinising different fonts and discussing the pros and cons of each, looking at how each font would compliment the illustration and how it would work within the branding that we'll be developing. As for the colours - while they're bright, they're quite clashy and limiting in the applications for the logo (it won't print well in black and white, for instance). While logo design is all about being creative, the practical implications are something every good designer should consider.
So, down to the good stuff - here are our initial concepts:
I love the font we've used here. It's quirky, fun and evokes a playful feel. I'm not totally sold on the colours of the text, but there's time to develop this. We've tried a different format here - linear as opposed to round.
Logo two: back to the roundel concept. We've used a font from the same family as Bokka, the font we used in the first concept. I like the fact that the font is all one colour and that it mirrors the style of the existing logo - I'm pretty pleased with this one!
This is my stand-out favourite. I love the font, and I love how the colour picks out the bow in the little girls' hair. We've got that gorgeous hand-crafted look which makes the whole logo come across as fun, friendly and approachable. Love it.
The final concept is the closest of all four to the existing logo. We've used a contemporary, rounded font (think alphabet fridge magnets) in an array of cool colours. This one definitely comes across as fun, and the range of colours mean it isn't too gender-specific which is a plus.
So, it's time to have your say. Which logo appeals to you the most? What would you change? I'd love to hear your thoughts!