New in this week... a logo for De Luca Interiors
If there's one thing we love at Ditto, it's the chance to shape a businesses' branding. Polly of De Luca Interiors came to us with no branding or logo to speak of, and wanted to step her business up a notch. Polly works in high end interior design and manages all sorts of projects to give the people of Sevenoaks beautiful homes. She needed an image for her business that communicates her passion for strong design, her eye for detail and her ability to deliver the trendy interiors that her clients dream of. Polly and I had a chat about her vision and the colours she felt represented her business (cool, stylish and timeless) before she left us to work our magic. Have a look at the concepts below:
I love the font here - it's classical, cool and has a sense of purpose about it. The monogram 'DL' above it adds an extra dimension to the logo and stops it from being 'just text' - if ever there could be such a thing!
Again picking up on the soft grey and pale blue, this font was hand-drawn to create the extra flourishes which make this logo distinctive. While I love that these touches make it so unique, I'm not sure that this best represents Polly and does feel rather forceful.
How cool is this?! The gorgeous shapes around the 'U' make this really eye-catching. The font has a slightly art-deco feel about it which makes it feel very stylish. The spacing between the letters gives the logo gravitas.
I really ought to stay a little more objective when I write these posts, but I'm crazy for this logo! We'd initially sampled this concept using a san-serif font which looked cool and contemporary, but lacked the importance that a beautiful serif font can bring to the table. I adore the monogram, and I love the subtlety of the intricate pale blue shape juxtaposed with the strong typography in the lettering. It's been painstakingly hand-crafted (naturally!) by Dan - here's some of the drawings that formed the basis of this concept (proof that a heck of a lot of time, effort and thought goes into our logos!):
I'm really looking forward to working with Polly to develop her branding and can't wait to hear her thoughts on the concepts so far, but for now - what do you think?