Join us for our next Brand & Social Media Workshop

I'm really excited to announce our second workshop date for 2012, which Ditto are running in partnership with Tunbridge Wells PR & social media agency, Zoodikers. In our full day course (including plenty of refreshments and a buffet lunch), we’ll examine the importance of developing a powerful and profitable brand identity, uncovering the ways in which a well thought-out brand will win you business and how you can use social media to support your brand identity. We’ll lead you through the sometimes mystifying world of social media, and explain how it can help you drive sales and add real value to your business. This workshop will focus you in on what your brand is really about, and help you to discover how to communicate your strengths to prospective customers via social media.

Date: Tuesday 20th March Time: 9.30am – 4.00pm Venue: St Julians, Sevenoaks Cost: £199 + VAT (£179 + VAT if booked before 29th February)

Should I attend?

If you want to make 2012 the year that you take a huge step towards a bigger and more profitable future, then yes! Held in small groups in the beautiful surroundings of St Julians, our workshops are practical, informative, extremely interactive and packed with insights from experts in their field. You’ll be in the company of like-minded business owners who face the same challenges as you – and share the same passion and determination to propel their business towards greater success. We can guarantee an inspirational day full of eureka moments! Our last workshop was scored 10/10 for value and presentation by the vast majority of our guests.

What will I learn?

For most businesses, competing in an ever-crowded marketplace is tough. We’ll help you pinpoint your niche in the market – that sweet spot which matters to your customers - and how to package that up into an engaging and compelling identity. This isn’t about creating a pretty logo (although we’ll touch on the fundamentals of your visual identity), it’s about understanding what you want to be known for, what your core values are and where you want your business to be in 5 years’ time – and being given the tools and confidence to make your vision a reality. We’ll examine how you can gain equity in your brand and how to educate your clients about the value of your brand and why it’s worth paying for. Working through a hands-on workbook, you’ll be encouraged to think big about the future of your business, and put pen to paper by committing to the values you want to be known for.

We’ll then move on to de-bunking the social media revolution, and give you the tools you need to exploit social media to actually generate sales. We’ll discuss the importance of aligning social media with your wider marketing strategy, and explore the ways you can create compelling content to help you engage and interact with your target audiences. We’ll also equip you with the social media monitoring and listening tools that are available to measure the impact of your activity. You’ll leave with a clear understanding of how to exploit Twitter, LinkedIn, Facebook, YouTube and blogging for business, armed with plenty of advice on how to win fans and followers.

About the speakers

Hannah Griffin, Ditto

Passionate about creating business-building brands, Hannah is absolutely dedicated to getting under the skin of her clients to understand what makes their businesses tick, transforming the vaguest of ideas into stunning visual identities which are tailored to the specific goals of each individual client. Aside from her active blog, Hannah writes a monthly marketing column for local press, and is proud to have reached the finals in the 2011 West Kent Business Excellence Awards.

Katie King, Zoodikers

Katie is a recognised expert in the PR and social media arena. With a career spanning 22 years, she's advised some of the world's leading brands. Katie was a director at leading tech agency, Text 100 Ltd, and co-founded her own PR agency in 2002. Katie is an enthusiastic and passionate trainer, and regularly speaks at regional events and seminars. She is also a trainer at The Social Media Academy, where she has trained journalists and other agencies as well as SMEs and corporates. Katie has a regular slot on BBC Radio Kent as their social media expert.

I'm sold! How do I book?

We had a lovely group at our January workshop and it'd be great to see some more of you in March. To make sure you get the very best from the workshop, we're keeping our courses limited to small groups - so they will fill up fast! To reserve your place, please email or call 01732 456944. Katie and I look forward to welcoming you.