Direct mail: As effective as ever
I just had to share this with you - the most recent catalogue from Anthropologie which dropped through my letterbox yesterday. Anthropologie's catalogues are always absolutely gorgeous - everything has space to breathe and the photography is so stunning. What better way to tempt you to buy? Proof that all the social media campaigns in the world can't take the place of a beautifully printed brochure.
A textured cover and text in subtle clear foil - quite different from spot UV, for all you print geeks - gives an irresistible finish (hope the pic does it justice!)