The Power of Colour in Design: Red

introducing colour in design palette, redYou don't need me to tell you that red is bold. Sometimes considered dangerous, red is passionate, unforgiving and determined. It grabs your attention immediately - it's impossible to ignore. With romantic connotations, red does have a whimsical side - though you have to look closely to find it. Red is exciting, courageous and full of stamina and motivation. Red should be used with extreme caution in logo design as it can have negative connotations and can be stark - but warm, masculine deep reds and coo, feminine pinky-reds can be deeply attractive and communicate strength and power. Whichever shade of red you choose, one thing is for sure: you'll attract attention wherever you go. All images from my Red Pinterest board