The Power of Colour in Design: White
Think that white 'isn't a colour'? Think again! White communicates simplicity, being favoured by brands wishing to portray a sophisticated, clean and unfussy vibe. White brings light to a design, creating space for the mind to wander. Due to connotations with white wedding dresses and marriage, white can be perceived as a romantic colour in the right context, lending fragility and softness. To me, it's a beautiful, dreamy colour - the shade of the unicorns that all little girls dream of owning. Soft, romantic, and innocent.
All images from my White Pinterest Board