The importance of authenticity in business
It can be daunting, sometimes, to be yourself. In the business world there are always pressures to conform in some way to your industry - to be and to behave a certain way. I've met countless business people throughout my career so far, and I can categorically say that the most interesting, the most engaging and the most compelling are always the people who are brave enough to be themselves. I don't mind admitting that when I joined Ditto 8 years ago, there was a real difference to my business persona and social persona. Inside the four walls of work, I was a more toned down, bland version of me. It wasn't much fun and the relationship I had with our clients tended to be rather flat. Over the more recent years, I've grown in confidence, and learned that it's ok to be me - both in and out of work. These days, the me that you see when you visit the studio will be the same me you might bump into at the weekends - and I think that's a good thing. It means there's no facade - what you see is what you get. But it's amazing how many business people (especially those who are freelancers, oddly enough), are reluctant to show their true colours. I met a lady a couple of weeks ago who has a totally unique business, but is worried about letting her guard down in case people 'find out that I'm just me, and that I may not be good enough'. The truth is though, that people buy from people - we are innately drawn to those who hold the same values as us. So by letting our own personalities shine through, we will attract people who have the same approach - which surely makes for a more interesting and enjoyable client base!
What do you think - are you truly 'yourself' in your working life?
Image credit: Original Image by Emily McDowell. Image sourced via Pinterest.