From the studio: Brand identity for Tree Craft
We started working with the lovely chaps at Tree Craft a little while ago, so it's shameful really that they're only just getting their first mention on the blog now.
Tree Craft are a firm of environmental arborists (or tree surgeons, to you and me). They place a heavy emphasis on ensuring that their work is environmentally conscious, and they work hard to preserve our valuable ecology. As well as the domestic work that they do to enhance clients' gardens, the guys take on corporate contracts too. With this in mind, we've developed a brand identity for them that appeals to the domestic market but can hold it's weight, with confidence, in the corporate sector too.
We've given the brand a total Ditto-style makeover, and have considered every element of their visual identity - right down to the type of paper we use on printed brochures, flyers and business cards. Given the company's strong environmentally friendly ethos, we always use recycled material for printed items. As well as being gorgeously tactile and contemporary, it reinforces an earthy, nature-friendly brand. The colour palette includes cool blues, neutral brown and zesty greens, communicating a trustworthy and balanced brand personality with the bright greens injecting life and vibrance.