From the studio: Brand overhaul and website redesign for Expectancy
Expectancy is the brainchild of Denise Tiran, a midwifery lecturer and internationally renowned authority on maternity complementary therapy. The initial brief was to redesign their website, but the scope of the project very rapidly developed into a total overhaul of their brand identity, incorporating a new logo design, swish new business cards and letterheads, a mini prospectus to advertise their best-selling courses, exhibition boards and some very handy little postcards to capture delegates' data at conferences and exhibitions.
Denise is fortunate in that her business occupies a very specific niche in the market - there aren't many others out there who do what she does, and certainly there aren't any others as well known or respected as she is in her field. Through the course of our Mood Board session, we established a clear set of core values and spent lots of time talking in a very animated way about all of the possibilities that lie ahead! We knew that with the solid base that a new brand identity would provide, Denise would have an excellent platform for growth - and so we got to work on the brand.
Sadly, I neglected to get a 'before' shot of the website, but here's a peek at the re-swizzed version, designed by us at Ditto and built by the guys at ...Happen
We had already designed and produced a mini-prospectus to act as an introduction to the company, as well as a place for them to showcase their best-selling courses. As well as a great marketing tool for sending out to anyone who's made an enquiry, they're absolutely ideal for exhibitions. Next, we needed to redesign the huge exhibition boards that Denise takes out to conferences and exhibitions. We redesigned the boards so that the top two thirds are interchangeable, meaning that the team can mix and match boards as their mood (or stand) dictates.
With the benefit of an eye-catching exhibition stand, we're the team to see much more traffic when they go to events. To take advantage of this, we created some really handy cards for delegates to leave their details. This is an essential element of data capture, and gives the team plenty of leads to follow up on after an event.