5 Fundamentals of blogging for business
So, you want to start a blog for your business? Excellent, welcome aboard! Anyone who's spent more than 5 minutes with me will know I luuurve blogging, and I'm a firm advocate of using a blog as a platform for growth. But before you take to Wordpress and set up your shiny new blog, take a moment to think. Blogs are a fantastic way to reach out to a new audience, grow your tribe and build credibility... but they take commitment, dedication and focus. I've been blogging for about 4 years now and have won a significant amount of business through it. Let me walk you through my 5 fundamentals to writing a successful blog for your business. 1. Think of your blog as a magazine Like a magazine, your blog should have a target audience, look good and be well written. If you can take this a step further and think of writing under specific column titles, so much the better.
2. Know your audience You should know this already; knowing your audience when writing a blog is the same as knowing your target market when building your brand. If you're writing your blog for your business, the chances are that your tone of voice will be the same in your business and your blog.
3. Be realistic about how frequently you can post 'How often should I post on my blog?' - is probably the most frequently asked question from blogging newbies. The truth is that it doesn't matter too much, as long as you're consistent. So many blogs fail at the first hurdle - they start full of good intentions and whizz their first few blog posts off with impressive speed. And then it all goes quiet *cue tumbleweed*. This is bad because it tells your audience that you've lost interest - and if you can't be bothered to write anything, those readers of yours won't be coming back. If you can only make time to blog once a week, once a fortnight or even once a month, that's fine - just be consistent.
4. Your blog is an extension of your brand ...so your tone of voice, target audience and subject matter should flow easily from your business. Give your blog posts the same level of attention you would to a corporate brochure - make sure they're well written, spell-checked and on-brand.
5. Publicise your blog! In the early days, no-one will know it's there unless you tell them. Send out an e-shot to your database, add a link to your blog on your website, and be sure to promote your blog via your Linkedin, Twitter and Facebook page.
Got a question about blogging? Leave a comment below and I'll gladly help out.