Before and after: Brand identity for Prospect Financial
Did you catch my post a few weeks ago, presenting the brand identity we created for Prospect? Mark's uber posh new business cards came back from production, and I wanted to show them off as they're such a departure from the previous look for Prospect. Aren't they stunning?
Here's what the old identity looked like (with the new design peeking out from behind!):
It's always a really exciting moment when the first bit of print arrives for a brand we've just created - there's nothing like holding a beautifully printed business card in your hand to know that an identity has really come to life. Mark's business cards are printed on a beautifully thick matt laminated card with gold foil applied to the monogram on one side. A far cry from the 'shopping list' on the reverse of his last cards, the new design is clean, slick and confident, fitting in perfectly with Prospect's season personality - Winter.
Interestingly, blue has remained one of the primary colours for Prospect, but can you see how this deep, rich blue has far more gravitas than the royal blue of the last design?
These cards are a brilliant example of why a business should invest in rebranding: the old design suited Mark perfectly well a few years ago, but doesn't reflect the work he does right now, nor the type of clients he wants to attract. Enough out of me, Mark had these kind words to say about working with Ditto:
'I commissioned Hannah to do a business rebrand as I felt our existing designs were looking tired. Hannah and her team took time to understand my business and the sort of image I wanted to portray. They kept me updated throughout each stage and were happy to explore other options that I suggested. The results are excellent and I cannot recommend Hannah and the team at Ditto enough if you are considering a rebrand or any design work.'
Does your brand look deflated and tired? Give me a call!