Proud to Present: Brand Styling for Holmes Search
Holmes Search is a niche recruitment company, specialising in recruitment within the compliance and financial crime sector. They take great pride in working with both the candidate and recruiter to find the perfect match, taking a long term view on the relationships they build with their clients. They excel at really understanding what the client needs, delivering the perfect candidate and supporting both the client and candidate a they move forwards.
The business has grown significantly since it was started by Mark Holmes, and the company were in need of a new look which reflected where their business is right now. They wanted a look which was more grown up, focussed and ambitious, while still reflecting their values. Their offices may be in Sevenoaks, but most of their clients are in London and they wanted their identity to appeal to those big corporate clients.
The season personality
Holmes Search is a winter personality, with spring subordinates. Efficiency, quality, ambition and drive are important to winter personalities - they're grounded, focussed and get the job done with minimal fuss (most high end financial brands are winter peronalities). On the spring side, Holmes are a youthful, forward-thinking and approachable business. This s where getting the colour psychology profile of a company right is so important - pure Winter would be too cold and harsh for friendly Holmes, but pure Spring could leave them looking a bit too naive in a very driven and corporate market.
The colour palette
Red and grey form the base of the colour palette, with accent colours of cyan, aqua and zesty green. The green/blue tones are perfect to counter the potential aggression that red can present; we instinctively feel reassured by blues and greens, and the bright tones provide a pop of colour to the typical corporate colour palette.
The brand board
I love how well this brand has come together in the visualisations. The strong, clean lines of the logo contrast beautifully with the expressive script of the strap line, and the accent colours do their job brilliantly. The strap line 'developing careers, delivering talent', is incredibly strong and really sums up the brand message to perfection.