Proud to Present: a brand inspired by countryside nostalgia for Scuffins & Scuffins
Scuffins & Scuffins are a photography double act who exist to reconnect people with the most special times in their lives through natural, honest and gorgeous images. They adore eco weddings, outdoor weddings or any wedding that's relaxed - they don't do contrived, stiff or awkward poses. Think more country pub than glitzy hotel! Their laidback, beautiful approach was already winning the hearts of their clients, and they reached out to Ditto for a fresh brand that'd celebrate their warm, earthy and nostalgic style.
The Scuffins' creative style is both wild and delicate. The rawness of nature contrasts against the subtlety of a brides’ dress; the moodiness of a foreboding sky against the tenderness of a look between loved ones. Their photographs have a softness about them that means they’ll in fifty years as they do right now, making them incredible heirlooms.
It's so important for us to really consider the natural creative style of a photographer when we build their brand; the elements we create must always support their style and never, ever fight against it. For the Scuffins, that meant plenty of natural textures, earthy colours and hand drawn elements. When we first spoke to Scuffins & Scuffins, Chris said he'd love his brand to emulate the feel of a traditional shop - that gorgeous old-world style that you might see painted on a wooden sign above the sort of shop that has a bell which tinkles when you enter.
Colour psychology season personality
The seasons which best represent Scuffins & Scuffins is, undoubtedly, Autumn. Autumn personalities meanwhile are warm, welcoming and hard working. Family is important to the Autumnal personality and they place huge importance on the relationships with those around them. They have a real campaigning nature to them, and a strong sense of justice. Autumn personalities tend to have strong links to the outdoors and love to surround themselves in nature. They’re drawn toward anything natural, organic and weathered.
The brand we created for Scuffins & Scuffins is warm, strong and heaped with character. There’s a definite sense of tradition, but not in a twee vintage teacups way – this is stronger and more substantial than that. Think heritage rather than vintage.
Typography is characterful and established, with traditional serifs for a heritage feel. We've created a series of hand illustrations which have all been carefully developed with a clear sense of purpose to each of them.
And the colour palette is just luuuuuverly. Stone is soft, aged and is a gentler alternative to a stark white, which would be too harsh for your brand. Burford blue is creative, calming and balanced. Marsh green is abundant, earthy and organic. Cotswold blue is traditional, intelligent and trustworthy. Chestnut brown is a rich alternative to black or grey; it’s independent, warm and unusual.
Warm, earthy and heaped with character, this brand is just the thing for two nature-loving photographers.