Proud to Present: A stunning brand identity for Vogue photographer, Philip Berryman
London photographer Philip Berryman is a talent beyond words. With a CV that many would kill for, Philip spent 9 years shooting for Vogue, as well as Glamour, Marie Claire, The Times, In Style and many others. He's photographed celebrities, prominent wealthy individuals and royalty (he casually sent me some 'snaps' taken at Alice Temperley's wedding, followed by a photo of him chilling out with Dannii Minogue and One Direction). He has won numerous awards and had his work featured in some of the most aspirational lifestyle magazines of our time.
Having had some time out to pursue personal passions, Philip approached Ditto to help him create a new brand identity that'd enable him to re-launch his business with a bigger, stronger and more impressive identity than ever before. We were totally up for the challenge...
The aim of our work together was to create a high end, luxury brand which reflected Philip's unique style and creative vision. With so many years shooting for fashion magazines, Philip has a USP that his peers are no doubt incredibly very envious of, and we needed to showcase that talent and make it shine. Philip's aim is to bring his fashion and editorial style to weddings and celebrations, photographing special events in a way unlike anyone else. We wanted to create an identity that's high end, dramatic and incredibly stylish.
Branding a creative business is always really interesting: it requires a deep understanding of the style and spirit of the business to ensure that the branding supports it, rather than fights against it. Philip's photography is full of life; they're glossy, energetic and vibrant images that leap off the page and are shot with his unmistakeable style. Head over to Philip's instagram page for a good oggle at his work!
The colour palette is a minimal selection of clean, bold colours. A rich dark grey is a chic and elegant alternative to pure black; midnight blue exudes a sense of drama and opulence. Red injects passion, energy and vigour into the colour palette while metallic silver (how gorgeous would this look on foiled business cards?!) provides a sense of prestige and glamour. Although not shown in the colour palette, Philip's brand is one which will draw upon a lot of white. White space gives images and designs room to breathe, allowing his work to take prominence rather than having to jostle for attention. We’ll be using a polar white – stark, bright and clean to create a sophisticated mood. When piecing together this palette we’ve considered how the colours will work alongside Philip's photographs – modest use of colour ensures it’s the images which steal the show, while the red will look incredible alongside his black and white photography.
The brand board
Bold shapes are given plenty of breathing space to create a confident, aspirational mood. Elegant high contrast serifs are paired with clean and minimal san-serifs for a fresh and contemporary feel. We love the tag line 'life & style' which perfectly captures the spirit of what Philip does, and the energy which he brings to each event that he photographs.