Proud to Present: an earthy, wholesome and luxurious brand for Eaves Organics
I know I say it a lot, but I really, really love this brand. A feminine twist on our signature earthy style, it’s elegant and wild and natural and polished all at the same time - a delicious juxtaposition of many things, all rolled together within one very beautiful brand. This is the story of our gorgeous client Carla, and her new brand - Eaves Organics.
While pregnant with her first child, Carla became aware of the products she was putting on her skin, and realised how many chemicals are jammed into most of the products we buy. Too many beauty products are packed with chemicals that serve little purpose – things that really weren’t designed to touch us. Carla spotted a gap in the market for beauty products that do good – both for customers and for the environment.
The Eaves Organics range has been carefully designed and scientifically tested to serve the needs of her customers without harming the environment. Each and every product is packed with the finest ingredients that nature has to offer, carefully chosen from sources free of cruelty or exploitation.
In addition to skincare, Carla has developed her signature candles (they’re incredible!) to help people enjoy a little bit of luxury in a way which is utterly guilt-free - and there’s scope to take that further still. This is the start of something far more captivating than a brand which simply creates gorgeous face creams. Rather, the brand is about a way of living - one which is sustainable, cruelty free and is kind to both people and the environment. Products by Eaves Organics London do good for the soul, the planet and all who are involved in making them.
Colour psychology season personality
Eaves Organics is personified by the modern earth mother. Contemporary, stylish and on-trend, it has an understated, subtle elegance. It’s strong, grounded and practical – confident, independent and sure of itself (without a whiff of arrogance). It possesses a simplicity and strength which reassures those around it. Eaves Organics is a premium brand – distinctive, expert and luxurious.
And while it has a sense of opulence to it, so too is it warm, welcoming and friendly. Rooted in nature, it’s earthy, substantial and quirky – an independent brand which does things its own way and challenges the norm. It’s passionate, energetic and dedicated to its cause of bringing nothing but good to the world.
The seasons which best represent Eaves Organics are Autumn and Winter.
This brand was a joy to craft. A deliberately minimal colour palette created a premium mood with a strong undercurrent, providing us with the foundations to create something truly striking. Carefully selected typography adds energy, personality and character to the brand - Dan always does such a beautiful job with his type pairings and this brand is no exception.
Something that’s really added life to the brand is the photography we’ve used within the brand aesthetic. I can’t stress enough how much of an impact photography has on a brand; get it right and it’ll make the brand richer, more relateable, more emotive - get it wrong and it’ll sap the brand of energy - no matter how beautiful your logo or typography may be. For Eaves Organics we chose photography with warm light, rich colours and golden-brown tones. The images we’ve used of women are unexpected choices for a beauty brand, which is perfect for Eaves. I hope you can see how well this enriches the entire look and makes everything feel so incredibly sumptuous!
This gorgeous brand is in Carla’s hands now and we can’t wait to see it out in the wild!