Proud to Present: An energetic and inspirational brand identity for The Health Boost
This brand could literally not come at a better time. If, like me, you're feling the effects of a slightly-too-indulgent festive break, you need The Health Boost in your life.
The Health Boost is a new business and lifestyle concept, with a mission to make healthy living achievable for the whole family. With a focus on nutrition and easing the pressures of busy family life, The Health Booost delivers one to one consultancy along with seasonal recipes, weekly planners, plenty of inspiration and tips to get the whole family active and living well. Kat and Val - the brains behind The Health Boost - are glowing endorsements for the power of healthy living. Despite having ridiculously busy family lives, they prove that with a little guidance it is totally achievable to put nutritious meals on the table that even the fussiest of eaters will enjoy.
Unlike many of the other health-conscious chefs and bloggers (Fearne Cotton, Jamie Oliver, Deliciously Ella, Hemsley & Hemsley…), The Health Booost focuses on healthy living for the whole family, creating meal plans that work for the little ones and adults alike. Kat and Val are both proof that healthy living is totally achievable whilst juggling a busy family life, and you’re on a mission to empower others to eat well even if they have limited time and little more than seasonal and store-cupboard ingredients to hand; no schlepping around to find bizarre ingredients on their watch!
The season personality
The seasons which best represent The Health Boost are Autumn and Summer. Autumn represents the brand best; Autumn personalities are strong, passionate and authentic. Meanwhile, summer personalities love simplicity, balance and understated sophistication. While Autumn is a bold season, Summer is quieter, reassuring and nurturing, instilling a sense of unassuming confidence that doesn’t need to be articulated to be felt.
The mood for this brand is one of warmth, substance and character but also style and elegance. Colours are warm and muted, textures are natural and organic, typography is a blend of highly structured typography and rambling hand lettered scripts. This is a brand for the whole family which is stylishly undone in a way that feels luxe yet also very homely and friendly.
With a beautifully tonal and muted colour palette, we love how the overall brand is woken up with vibrant food photography, artfully styled in low light rather than the garish bright styles that you often see health bloggers use. This brand is minimal and confident with striking, statement typography and gentle hand rendered elements for approachability and personality, bringing quiet confidence to the artfully styled food images that they’ll be producing.