Proud to present: Warm and characterful branding for The Audiophile's Clinic
The Audiophile's Clinic is a brand new start-up business run by Petronel Butuc. Keen to get exactly the right image from day one, Petronel approached Ditto to create a brand which would stand out and help him attract clients who share his passion for music.
From providing consultancy services on getting the most from their equipment to setting up a sound room from scratch, his clients will benefit from his experience and drive to always give the best service that he can. The aim is to create a place where audiophiles can indulge their hobby, delve further into their passion and feed their addiction for music.
I think the most compelling aspect of what Petronel does is that he's enabling a luxurious sense of escapism – when clients buy audio equipment with him, what they’re actually buying is an opportunity to completely lose themselves in their music and immerse themselves in quality sound. And that’s a very powerful notion.
The Audiophile's Clinic colour palette is a vintage inspired collection of warm and muted colours. We wanted to create a homely, welcoming and relaxed feel which could feel both traditional and contemporary, depending on how it’s used. Pure black provides a strong, sophisticated base, softened by lead grey. A gorgeous rust colour adds a sense of warmth, while a mustard yellow is bold and confident. A fresh spearmint shade of greeny-blue adds an unexpected twist to the palette and keeps it feeling fresh and modern. I love that this colour palette is an unusual combination that totally works – it feels trendy yet vintage, exclusive yet welcoming.
The brand board
There’s a combination of minimal, pared back yet very strong logos with vintage inspired hand lettered logos which provide warmth, approachability and a heritage feel. There’s room for both in this brand – certainly this style will help us to create a brand which feels established and dependable which is so important for a new business. We love the detail in the audio equipment – the recognisable shapes of the knobs, leads and speakers all conjure up a sense of familiarity which makes the feel very welcoming. We love how this brand is quietly confident without being too showy.
We'll shortly be starting work on the website for Audiophile's Clinic, so keep your eyes peeled!