Posts tagged Power of testimonials
On using your words wisely: the power of testimonials

I received the most brilliant, heartfelt thank you today from my client Philip Berryman. I'm so proud of it as Philip has summed up precisely the sort of experience that we set out to deliver in such an eloquent and genuine way. It'll be going on to our website soon, and I'll add it in to our proposal templates. And using testimonials is a big part of our marketing strategy; after all, it helps to reinforce why people buy from us, and provides reassurance to prospective clients that we'll be the right fit for them. But it made me think, as very often the clients we work with have reams of gorgeous testimonials gathering dust in a draw somewhere - and so today I want to talk about the power of those words and how you can use them to help you sell more effectively.

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