On the importance of sharing your brand beliefs
When you share what you believe, you bring your mission to life. You create something relateable, engaging and meaningful. When brands share what they believe, and when we believe the same thing, we feel an affinity to them that money can't buy. We feel a connection that outweighs the impact of any clever marketing campaign, because it hits our hearts rather than our heads. This feeling of emotional connection is controlled by the limbic system, the part of our brain that is responsible for controlling emotions, memories and arousal.
On constant evolution
Do you ever find yourself marvelling at the fact that as a small business owner, nothing is ever quite done? It's mad, isn't it, how the wheels are constantly turning, expectations shifting, standards raising. And like most things in life, whether you choose to shun or embrace this fact is down to little more than mindset.