Tribe are the most awesome team of talented hairdressers who have such genuine passion for their craft. They approached Ditto to create a new look that reflected their ethos and paves the way for the future. Not only did they make the bold move to rebrand but they also changed their name at the same time.
Run by Billy, his mum and sister Ellie, the team had big plans for the future of the business, which included significant expansion. It was really important to them to clarify their message and create a visual identity that could be easily rolled out across multiple salons as the business grew, giving the business a clear direction to keep their communication really consistent. Completely focussed on the people within the business, they're dedicated to empowering everyone around them and creating an environment where hard work, talent and creativity are rewarded.