Posts tagged small business
On constant evolution

Do you ever find yourself marvelling at the fact that as a small business owner, nothing is ever quite done? It's mad, isn't it, how the wheels are constantly turning, expectations shifting, standards raising. And like most things in life, whether you choose to shun or embrace this fact is down to little more than mindset.

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Your vibe attracts your tribe

You know that feeling when you meet a new customer and you just.... click? You know straight away that you're both on the same wavelength; you both get it and you just know that you're going to have a great time working together.

Wouldn't it be just peachy if every client was one of those?

It's true what they say - your vibe attracts your tribe. Send out the right message, and they will come. Let me show you how...

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On deciding the right time to invest in branding your business

I often speak to business owners who are unsure at what point they should invest in their branding. Do you go big with your branding right at the beginning? Is it better to do your branding 'properly' once your business has gathered a bit of steam? And what if you're running an established business - when is the right time then?

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On using your words wisely: the power of testimonials

I received the most brilliant, heartfelt thank you today from my client Philip Berryman. I'm so proud of it as Philip has summed up precisely the sort of experience that we set out to deliver in such an eloquent and genuine way. It'll be going on to our website soon, and I'll add it in to our proposal templates. And using testimonials is a big part of our marketing strategy; after all, it helps to reinforce why people buy from us, and provides reassurance to prospective clients that we'll be the right fit for them. But it made me think, as very often the clients we work with have reams of gorgeous testimonials gathering dust in a draw somewhere - and so today I want to talk about the power of those words and how you can use them to help you sell more effectively.

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